The next 3D boom is here and it looks like it is here to stay. Are you one of the many people who have watched a 3D program and thought about how you could put it to work for your business? If you are, you were probably thinking that it is way too expensive and complex for anyone except a Hollywood film studio. Well, if that is your thought, then you will be happy to know that 3D can be a cost effective solution for capturing a great number of eyes for your product or your company. In addition, recent industry testing has shown that using 3D video for training can increase retention by close to 30%. Those who work in the training field know that is not a small increase.
When talking about 3D for business purposes, the key point to remember is that you must control the viewing experience. When we say “control the viewing experience” we mean that you must provide your viewer with a 3D monitor and the 3D glasses. You can’t simply make a 3D video and send it out hoping that your audience will have a 3D television. This requirement will, of course, limit the usage for 3D in business applications for the short term, but those that can take advantage, will see a huge benefit with 3D video. (Recent advances in 3D technology indicate the “glasses-free” or autostereoscopic viewing is right around the corner. However, even without the glasses you will still need to provide your viewer with a 3D monitor.) Keeping in mind that we need to control the viewing experience, what sort of businesses can take advantage of 3D video? A big one is tradeshows. If you are running a 3D video in your booth (and promoting it) you are guaranteed to see a huge increase in traffic. After all, 3D is interesting and people want to watch it. Timeshares sales or resorts could also benefit by using 3D tours of the properties they are representing. In that situation, the Sales Representative heads off to get some paperwork, and leaves prospect to watch the 3D video. By the time he gets back they are ready to sign….. well, closer anyway. Like all technology, 3D is moving pretty fast, and delivery/viewing options, and therefore applications are increasing almost every day.
The bottom line is that producing a 3D video for your company or organization is not out of reach. Sure, it is a bit more expensive than producing a standard video, but the benefits far outweigh the added costs. Since the technology is so new, the tricky part will be to find a company that is able and willing to produce a 3D video that will work for your budget. Fortunately for those folks who are reading this, Metro Productions is currently at the cutting edge of 3D production technology and techniques. Contact Metro today if you are interested in exploring 3D video production.
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