20 June 2008

Metro Productions Takes Five in 29th Annual Telly Awards

Metro Productions is a five-time winner in the 29th Annual Telly Awards, a widely known, highly regarded national and international competition of creative work. Among 14,000 entries from five continents, four videos submitted by Metro Productions garnered prestigious accolades in five categories. “The Robotics Day” took home two Silver Tellys for Editing as well as for Animation. “The Army Family Covenant at Carlisle Barracks” was honored with a Bronze Telly. “I’m In” and “We Are Northrop Grumman Technical Services,” two videos produced for long-standing client Northrop Grumman, each earned a Bronze Telly.

"I'm In," created specifically to capture Northrop Grumman's commitment and support for our Nation's military, received a Bronze award in the Non-Broadcast Motivational Video category. Northrop Grumman commissioned Metro to tell their story creatively by showcasing how the hard work at Northrop Grumman impacts soldiers on the frontlines.

To provide the client with an innovative and unique product, Metro Productions ventured into a new creative territory - songwriting. Metro wrote the lyrics for an original song and collaborated with a studio in Nashville, Tennessee on music. The final product is a country-style music video entitled "I'm In," which tells a generational story from World War II through today, focusing on the selfless service and dedication of the defense industry worker throughout history.

"We Are Northrop Grumman Technical Services," a Bronze-winner in the Non-Broadcast Corporate Image category, explores what it takes to become a champion, as well as what it takes to remain a champion. Adrenaline-charged scenes of NFL players on the football field transition to scenes of Northrop Grumman employees on the job, conveying the importance of perseverance and teamwork in every victory. Acquiring footage of Northrop Grumman's dedicated employees led the Metro Productions crew to the National Training Center in the deserts of Fort Irwin, California and to Whiteman Air Force Base in Missouri.

"Both of these videos have proven very successful in communicating our key messages to both our internal and external audiences." said David Apt, Director, Communications, Northrop Grumman Technical Services. "The quality and differing formats, including using a music video, provides us great flexibility for product use."

Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions. The Telly Awards annually showcases the best work of the world's most respected advertising agencies, production companies, television stations, cable operators and corporate video departments.

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