Major companies spent approximately $2.7 million per 30-second commercial spot in this year’s Super Bowl. On February 6th, regional marketing and advertising professionals gathered together in our studio to decide whether or not those spots are really worth the price.
For the second consecutive year, Metro Productions hosted the American Marketing Association's Ad Bowl. The Ad Bowl, a review of the year's biggest Super Bowl commercials, is considered one of the region's signature marketing events.
The evening began with light hors d'oeuvres and beverages provided by Metro. Critics discussed the top commercials including Budweiser’s Rocky spoof, FedEx’s carrier pigeons, Toyota’s sleeping badgers, SoBe Life Water’s dancing lizards.
The analyses featured commentary from special guests including moderator Peter Kaufman and panelists Daryl Ellis of Riber Sports Marketing Group, Terry Taylor of Big River Advertising, Ron Payton of Diversity Advertising and our own Director of Operations Charley Baxter.
2 comments:
Wonderful event--filled with laughter and interesting debates over the ads discussed.
What's to debate? Either the creative generated the desired consumer response or they didn't. Would love to see those results!
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