Survey Results: How are companies communicating?

We conducted a survey back in November, asking all of you about your communications efforts and mediums. We've seen the results, and just as we'd expected, web-based applications are king right now. About 75% of our respondents use them to communicate with their clients, and 68% communicate with their employees this way as well. So, what kind of web-based applications are they using, you might ask? Well, almost everyone has an e-newsletter now- 87% are using them as a tool to communicate with clients, investors, and anyone else interested in their business. Also popular are social media sites (Twitter, Facebook, etc.) with 60%, and streaming video at 57% of respondents. Everyone is looking to interact in new ways with clients, employees, and investors, and these new online applications offer plenty of options.

We also asked about partnerships; when you're building your communications- web-based or otherwise- what is important to you and your company? Happily, most of you find the quality of your partner's work to be their most important attribute. Experience was second, which isn't surprising, since experience and quality often go hand-in-hand. Pricing took third place, followed closely by timeline and variety of services. Everyone wants a great product, especially if it's going on the web for the world to see!

We also were glad to find that video plays a prominent role for many of your companies-- 44% of respondents use it occasionally, 12% use it very frequently, and 15% of you can't live without it. Of the remainder, only 11% have no plans to use it yet, and 15% plan to join the ranks of video users.

Again, thanks to all who took our survey, and if you'd like to see more detailed charts and graphs of our results, click here!

Question 1: How does your company currently communicate with its clients?


Question 2: How does your company currently communicate with its employees?


Question 3: What web-based applications do you believe to be valuable communications tools?


Question 4: Please rank the following attributes of a communications partner, from most important (5) to least important (1).


Question 5: How important is video to your communications efforts?